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Pressing Matters · Custom apparel

Theatre Company Merchandise

Take the story beyond the final curtain.

Create custom theatre merchandise for cast, crew and the audience cheering them on. Build a collection around your company identity or an approved production design, with a clear plan for opening night and the rest of the run.

Comfort Colors 1717 T-shirt with Your Design Here placeholder artwork
Illustrative mockup with Your Design Here placeholder artwork. Final artwork placement and specifications are reviewed for your order.

Six ideas for your theatre merchandise table

Check product pages for colours, sizes and specifications. Availability, decoration options and final pricing are reviewed for your order.

Comfort Colors 1717 Heavyweight T-Shirt

Comfort Colors 1717 Heavyweight T-Shirt

A heavyweight tee for your company mark or approved show artwork. Separate cast allocations from audience stock.

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Just Like Hero HERO-2120 Pullover Hoodie

Just Like Hero HERO-2120 Pullover Hoodie

A drop-shoulder hoodie for a cast keepsake or a larger production graphic. Review the fit and available print areas.

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Next Level 9007 Heavyweight Crewneck

Next Level 9007 Heavyweight Crewneck

A heavyweight crewneck for company merchandise that can stay relevant beyond a single production.

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ATC1700L Ladies’ Boxy Tee

ATC1700L Ladies’ Boxy Tee

A ladies’ boxy tee to give supporters another silhouette. Collect sizes using this product’s own chart.

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Q-Tees Q1300 · 19L Zippered Tote

Q-Tees Q1300 · 19L Zippered Tote

A zippered tote for a company illustration or show design. Check dimensions and decoration placement.

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ATC C1321 Pigment-Dyed Cap

ATC C1321 Pigment-Dyed Cap

A pigment-dyed cap for a simple theatre symbol or short company name. Keep small details readable.

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Separate company classics from show merchandise

An undated company design can carry across your season. A production title, cast list or performance date creates a different keepsake. Identify which items are for audiences, cast, crew and volunteers so each group has a useful quantity plan.

Work back from opening night

Share the date merchandise must arrive for sorting, dressing the sales table and cast distribution. Include rehearsal or preview dates if garments are needed earlier. Confirm product availability and the quoted schedule before promoting a release.

Planning guide

Check show rights and cast details early

Confirm permission to reproduce production titles, licensed artwork, scripts, lyrics and other creative material. Supply the approved version, required credits and any licensing restrictions. Have one person check cast names, dates and front and back placements before approving the proof.

Read the Artwork Guide →

What to include in your enquiry

  1. Identify company merchandise versus production-specific designs.
  2. Separate audience stock from cast, crew and volunteer quantities.
  3. Provide product colours and sizes, plus approved artwork and required credits.
  4. Give the in-hand date as well as the first performance date.
  5. Review name spellings, placements, quote and artwork proof.

Minimums, setup costs, pricing and production timing depend on the selected products and decoration. Review the complete quote and artwork proof before approving your order.

Your questions, answered

Can we print a licensed show logo?

Supply the artwork only if you have permission for merchandise use, along with any approval or credit requirements.

Can cast and audience items use different designs?

Include each design, placement and quantity separately so the options can be quoted clearly.

Can we reorder during the run?

Ask about availability and timing before relying on a reorder. Keep the original product details and approved artwork for reference.

Mugs with Your Design Here placeholder artwork

Beyond apparel

More ways to remember the performance

Explore mugs, notebooks and other promotional products for supporter gifts, volunteer thank-yous and merchandise tables. Choose items that suit the audience and provide catalogue references, quantities and your budget.

Promotional products have item-specific minimums, decoration options and lead times. Share your required in-hand date so the selected items can be reviewed.

More options for your project

Make the next production one to remember.

Send your artwork, product ideas, quantities and required date to start planning.

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