Comfort Colors 1717 Heavyweight T-Shirt
A garment-dyed heavyweight tee for your core brewery logo or a can-label illustration. Start with a focused colour range so the display is easy to shop.
View product →Pressing Matters · Custom apparel
Brewery & Taproom Merchandise
Turn your brewery’s identity into merchandise regulars can wear beyond the taproom.
Build a compact retail range around your house logo, a label illustration or a seasonal release. Pressing Matters helps you plan custom apparel for taproom shelves, launch events and the people behind the bar.
Six picks for your collection
Use these as a starting shortlist. Check each product page for colours, sizes and specifications. Garment availability, decoration options and pricing are confirmed for your order.
ATC C1321 Pigment-Dyed Cap
A pigment-dyed cap for a small brewery mark. Check the artwork at hat size before committing to fine lettering or a detailed label design.
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Q-Tees Q1300 · 19L Zippered Tote
A 19L zippered tote for a retail accessory or event pack. Review the print area and keep this order separate from apparel size quantities.
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ATC1700L Ladies’ Boxy Tee
A heavyweight ladies’ boxy tee that offers a different silhouette alongside your unisex range. Use its own size chart when collecting requests.
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Next Level 9007 Heavyweight Crewneck
A heavyweight crewneck for a cooler-weather release. Track colours and sizes separately from tees when deciding your first order.
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Just Like Hero HERO-2120 Pullover Hoodie
A drop-shoulder pullover hoodie for a premium layer in the range. Review the fit and proposed artwork locations before approving production.
View product →Separate retail merchandise from staff apparel
Retail stock needs a clear product story and a size mix suited to your customers. Staff apparel needs quantities by person, role and replacement needs. List the two groups separately, even when they share the same logo, so the quote and distribution plan stay clear.
Make the first release easy to reorder
Choose one core design and a small set of garment colours before adding seasonal graphics. Keep a record of the exact style, colour, size mix, artwork version and print placement. Use actual sales to guide the next order; garment availability is checked again when you reorder.
Planning guide
From label artwork to a wearable design
A detailed can label may need a simpler version for a chest print or cap. Send the original logo and illustration files, identify any artist credits or permissions, and show which elements must remain. We can review the artwork against the chosen garment and decoration area.
Read the Artwork Guide →From product shortlist to approved order
- List retail merchandise and staff items separately, with quantities by style, colour and size.
- Send the brewery logo or approved label illustration and identify each artwork version.
- Specify front, back, sleeve or hat placements, including any small text that must stay readable.
- Share your release date, budget and the earlier date you need the goods in hand.
- Review garment details, decoration, setup costs and the artwork proof before approving the order.
Minimums, setup costs, production timing and delivery arrangements are confirmed in your quote. Review the complete order details and artwork proof before approving production.
Your questions, answered
Can we use our can-label artwork?
Yes—send the original artwork and confirm you have permission to use it on merchandise. Detailed illustrations and small text may need adjustment for the chosen placement.
Can retail and staff pieces share an order?
Include both in the enquiry, but keep quantities and artwork variations clearly separated. Pricing and production details depend on the selected garments and decoration.
Can we repeat a seasonal release?
Keep the style and artwork details from the first order. Availability, colours and pricing are reviewed again for each reorder.
More options for your project
Looking beyond apparel? Explore promotional products for launch events and customer gifts.
Build merchandise that belongs in your taproom.
Send your artwork, product ideas, quantities and required date to start planning.
Plan Your Brewery Merchandise →